• Awwwards Site of the Day
  • Awwwards Developer Award
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  • Mindsparkle Mag Site of the Day
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3D Art Direction Motion Graphics Strategy Typeface Website

Affinity is not just like another IT Consultant on the market. It is the Technology Consulting Company where people truly make a career to feel fulfilled, on their own words: Apply for a job, receive a Lifetime Experience. The site should reflect this mindset and appeal to a fresh and relevant IT universe without falling into the obvious universe of competitors.

In other words: no tie suits white shirt guys on computers or hand shaking meeting stock photos on this www. But we used light trails, that’s techie material for sure.

Visit website Affinity.pt
It’s a jungle out there

The goal wasn’t to be a "Best place to work" kind of website, but to promote Affinity competencies in a relevant but irreverent way. The use of animals as metaphors at the point of supply: A wise owl for Nearshoring, friendly and reliable meerkats (Outsourcing) and a hand from the future (Software) set the tone for the affinity experience of future customers and IT's.

Iconography

The iconography created for the digital branding was based on the minimal shapes of the identity and logo universe. For the three kinds of service, several icons were created to represent the genesis of each one of its features, resulting in a set of animated icons.

Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Affinity Brand Pictogram
Navigation, a fancy work for scroll

Strongly based on Affinity’s rebranding, the cadence and pace of the scrolling site reveal the content in an interactive and engaging way. Relevant and without fats, the "fun" side has been replaced by the "fresh and unexpected" and welcoming of a company that always wants the best of its partners.

Affinity Mobile Videos
Strong as a rock!

“The new Affinity identity and website created by the Bürocratik team came out far better than I had ever dreamed! We took some risky decisions in the creative process but it was well worth it. The feedback from the market was awesome. Bürocratik took the time to understand our specific culture and turn it into reality. Apart from the professionalism, I also really appreciated their availability and willingness to discuss ideas and proposing new stuff. More than a supplier, I definitely won new friends.”

Carlos Correia — CEO Affinity Portugal
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Affinity Branding