Go fitness, get stronger!
We built the brand, nailed the tone, and flexed type with a attention-grabbing focused website — for the third time, a first in our history. A premium brawn gym with unapologetic swagger.

Phive is our oldest client, surviving three brand and website versions over 18 years. This is a true story of how partnering as brand guardians helped them become one of Portugal’s top health clubs. The first version, launched in 2012, earned our first Awwwards SOTD. The second became a benchmark for gym websites, holding strong for nearly a decade. Now, meet Phive 3.0 — the most fit version yet, streamlined for multi-city growth and juiced with fresh content (see what I did there?). The variable typeface flexing carries the narrative effectively, supporting the club’s growing presence across Portugal’s major cities. Each gym has its own dedicated section, highlighting its unique offerings and features. The hero of each page is a timelapse video that sets the pace for the experience. Paired with custom music inspired by Steve Reich’s minimalist compositions, each location features a distinct variation of the soundtrack, perfectly synced with the flow of actions. Oh, and one last thing. The website is designed with two clear targets in mind: to impress new visitors with a punch of exclusivity, and to serve current users with streamlined access to class schedules and essential functionality.