Hello
We are Büro

Premium gym, bold attitude.
We rebuilt the brand, nailed the tone, and flexed type with a striking, focused site for the third time, a first.

In a sea of best-price gyms, Phive Clubs offer genuine premium fitness built around personal goals. Redefining wellness across the lucky cities of Lisbon, Porto, Coimbra, and Leiria.

Phive is our oldest client, surviving three brand and website versions over 18 years. This is a true story of how partnering as brand guardians helped them become one of Portugal’s top health clubs brand.

The first version, launched in 2012, earned our first Awwwards SOTD. The second became a benchmark for gym websites, holding strong for nearly a decade. Now, meet Phive 3.0 — the most fit version yet, streamlined for multi-city growth and juiced with fresh content (see what we did there?).

The variable typeface flexes the narrative, from fit to strong to stronger to protein dealer, echoing the club’s growing presence across Portugal’s major cities.

Each gym has its own dedicated section, highlighting its unique offerings and features. The hero of each page is a timelapse video that sets the pace for the experience.

Paired with custom music inspired by Steve Reich’s minimalist compositions, each location features a distinct variation of the soundtrack, perfectly synced with the flow of actions.

Oh, and one last thing. The website is designed with two clear targets in mind: to impress new visitors with a punch of exclusivity, and to serve current users with streamlined access to class schedules and essential functionality. Flexing like the hero they truly are.

Year
2025
Industry
Healthcare
Location
Coimbra, PT
Deliverables
  • Audio Design
  • Brand Extension
  • Photography
  • Video
  • Naming
  • Website
Recognition

Coolest tote bags. Cleanest, most functional class schedule. This year, the Büro crew’s chasing that summer body: no excuses.

Phive Tote Bag
Alexandra & Carlos Jorge
Phive Clubs Founders
Collaborating with Büro means entrusting your project to professionals who consistently deliver excellence. Büro encourages thinking outside the box—boldly challenging norms without fear of critique. Their exceptional design quality has elevated the Phive brand both nationally and internationally. Our 18-year ongoing relationship with Büro is built on five core pillars: creativity, innovation, quality, communication, and professionalism. With Büro, we have a trusted partner who continues to exceed our expectations.