Art Direction Rebranding Signage Strategy Typeface

Phive – Health & Fitness are two prominent Clubs originally located in the city of Coimbra, Portugal.

Phive intended to start their expansion over the Portuguese territory and reflect the high-end offer among a saturated offer. With an eye on the website, the rebranding was the first step to capture the audience interested in a distinctive and professional offer on the Fitness world and engage it with a healthy lifestyle. We’ve also made all the signage, and Health Club styling of the first club, the first of many to come. Sweat, tears and blood on this one, right here.

Visit website Phive.pt
phive-branding-logo
Fig 1.

Overview of the theater

Affinity Overview of the theater
Fig 2.

Identity application

Affinity Overview of the theater
phive-gym
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phive-full-3
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Fig. 1 of 6

Phive Coimbra Health Club

Phive Coimbra Health Club

Phive Coimbra Health Club

Phive Leiria Health Club

Phive Leiria Health Club

Phive Leiria Health Club

Fig 1.

Overview of the theater

Affinity Overview of the theater
Fig 2.

Identity application

Affinity Overview of the theater
Phive Type

Bold & Light Version

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Before Image
After Image
  • Phive Custom Typography
  • Phive Custom Typography
  • Phive Custom Typography
Phive Custom Typography Application
Phive Custom Typography Application
Fig 1.

Overview of the theater

Affinity Overview of the theater
Fig 2.

Identity application

Affinity Identity application
Fig 2.

Identity application

Affinity Identity application
Website category’s iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Phive Website Iconography
Push up, breath in

“Büro elevated the Phive brand on the national and international scenes via the quality of their design. We have an ongoing 12-year relationship of trust based on five pillars: creativity, innovation, quality, communication and professionalism.”

Alexandra & Carlos Jorge — Founders
Phive Website
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Phive Website