• Fedrigoni Top Awards 2019
Art Direction Brand Extension Branding Brochure Editorial Motion Graphics Strategy

TAGV always treasured the editorial piece of the season brochure but the piece lost its voice over the last years. Consequently, the motto for this project was to reintroduce the unique personality of the Theater, with a modern and playful approach.
The success of the piece was immediate and made a strong impact on the happiness of the institution.

Visit website TAGV.pt
Season Books

The ideia behind the 2016—2017 new brand event identity only had one restriction: keep the logo created in the 90’s by António Barros.
With a 4 catalogues per season universe: sep—dec, jan—feb, mar—apr and may—jul, each with a 5.000 print run, and severe production budget restrictions, we decided to have a 2 color offset process on a 70g cheap paper generating always unpredictable compositions from the transparency.

Fig 1.

Overview of the theater

Overview of the TAGV theater
Fig 2.

Identity application

Identity application
Type universe

Based on a three typefaces mix pared, the serif KLIM Tiempos with the grotesque Work Sans with the monospaced Space Mono, each edition features 2 typefaces a loose (as opposed to rigid) editorial layout bonding that can be stretched accordingly to the program stronger points.

Fig 2.

Brochures overview of 2017—2018

Brochures overview of 2017—2018
Fig 3.

Typographic detail

Typographic detail
Fig 3.

2016—2017 & 2017—2018

2016—2017 & 2017—2018
Fig 1.

Season mupi outside the Theater

Season mupi outside the Theater
Fig 2.

Tote bags from END Festival

Tote bags from END Festival
Fig 1.

Season mupi outside the Theater

Season mupi outside the Theater
Fig 3.

Abril Dança em Coimbra 2018 Festival programme

Abril Dança em Coimbra 2018 Festival programme
Fig 3.

END Festival programme

END Festival programme
Fig 2.

Poster supplement

Poster supplement

Fedrigoni Top Awards.

The exuberance of graphic and typographic elements and print finishes interplays with paper of different types, sizes and colours, combining in a dramatic way while respecting a limited budget.

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